Trading Desk Media

Agency trading desk programmatic media auctions.

Trading desk media. Locate potential customers based on exact point of transaction programmatic. I would separate these skills into two sets of technical skills. In other cases independent trading desks itds emerged to demonstrate an. The media agency has more control over the spending placed via a trading desk and can provide more input into the process.

Automated execution is a large part of fixed income trading today moving from government bonds into credit. The institutional trading desk of today needs diversity of composition and skills. Working with a trading desk allows the client to direct where ad dollars and spent and more closely examine the results to optimize if necessary. In some cases they were developed by the agencies themselves to curate the skill sets required to run programmatic advertising and in order to evolve and protect advertising budgets.

Most trading desks have reached a high level of technology penetration. Cpm or cpc etc. Bid online contact us. Atds work closely with the agency to plan and configure media campaigns for clients including selecting the right audience placement type of ad e g.

Firstly a broad interest in markets and companies and secondly an understanding of market microstructure tech savviness and regulatory awareness. When working with an ad network the client often has limited say over where the ad is placed. Audience buying bid based media are few of the things managed by trading desks. Trading desks were created in order to give the client and the agency more control over the ad placement.

A large open space shared with a few desks is what makes up a trading floor. Trading desks should be able to deliver a better roi on dollars spent i e cost per acquisition. Integrating with the right media for the right audience via programmatic and non programmatic channels. Our focus add a subtitle in customizer our focus section advanced targeting.

We want you to spend your ad dollars where your data leads you. Almost all media activity in china is consolidated on mobile devices with consumers spending on average seven hours a day looking at their phones we create a single brand experience that cuts across platforms in china. Algorithmic trade execution is commoditized in equity and parts of derivatives trading and quickly making inroads into. Display or video flight dates budget pricing model e g.

Agency trading desks provide a range of services for their clients some of which are not directly connected with buying media. That s how many more people you can reach with the trade desk than with other major media buying platforms.